The Art of Eating Healthy®
With a motto like “The Art of Eating Healthy®” and an identity so illusive to pin point, working with Pita Jungle has been as refreshing as its made-from-the-freshest-of-ingredients fare. After taking over the brand in 2008, we have embraced and captivated on Pita Jungle’s projected values, commitment and passion and educated people on the culture & new wave of consciousness in restaurant dining that has brought even the most contrary of foodies, like meaties and greenies, to the same table. As fans grow ravenous for Pita Jungle, we stand to happily glorify that Pita Jungle name is new ways, but always staying true to the 18 year-old traditions.
No Diamond in the Rough
Well renowned for its inventory of luxury jewelry, quality timepieces and largest diamond selection in town, our Isaac Jewelers campaign was designed and executed to reflect just that – but with the perfect hint of boldness. In a market saturated by hundreds of jeweler options, we sought to craft a confident and distinctive brand expression in capitalizing on elegant jewelry that already speaks for itself, but also fashioning Isaac Jewelers as symbolic of modern, fresh and sleek from a marketing standpoint. Symbolizing modernity the Isaac Jewelers campaign sells more than a product, it sells a story that creates an experience before the customer even walks through the door.
Hot Air Expeditions
LANDING, LAUNCHING AND RISING ABOVE ALL EXPECTATIONS
Rising above all conventional ground, Hot Air Expeditions offers an adventure for new-experience aficionados, a must-do for every bucket listologist. Creating moments that become memory keepsakes aboard one single flight, we built a trademark of aerial voyages as well as a brand of seamlessly endless possibilities. Captivating some of life’s most precious moments, we transformed a company into a life-experience, captivating breathtaking moments and taking each patron, above and beyond.
HIGH SPEEDS AND HIGH FASHION
What started as a project, initially hired upon to design a marketing campaign for Schumacher Mercedes-Benz’s C-Class vehicle launch in 2007 soon became much more – a symbiotic dominance of the newest in luxury Mercedes models and Scottsdale’s high-end fashion scene. For three consecutive years, this night of beauty and class dominated desert nightlife, each year stronger than that last, where the celebration of automotive beauty and the latest collections in designer wear and corporate fashion mirrored that of the renowned, biannual New York and LA Fashion Weeks.
A DECISION THE WHOLE FAMILY CAN FEEL GOOD ABOUT
Comfort, luxury, and resort-style living are just a few of the guiding principles behind the concept of Sierra Pointe, a luxury retirement community offering the highest level of Independent and Assisted Living in Scottsdale. Creating a campaign around the ‘community’ aspect of Sierra Pointe, we conceptualized on the unprecedented style and activity that keeps residents feeling young and turned the tables on what it means to be a retirement community. The result embodies a style and elegance with strategic and educational components that paint the picture of a simplified yet full lifestyle and “A Decision the Whole Family Can Feel Good About”
GIVING A NEW MEANING TO BREAKFAST COMPETITIONS
In search of Over Easy’s newest breakfast staple, we created a campaign for Arizona’s favorite award winning breakfast joint. We joined forces with celebrity chef Aaron May, restaurateur Brad May, and locally owned and operated Hickman Eggs to put a whole new twist on the way people see breakfast competitions. Staying true to the of Over Easy roots we had participants submit out-of-the-box recipes in order to be in the running to win a year long supply of free eggs, as well as a 12-month spot on the Over Easy menu. Using social media as a platform for the competition we created a citywide buzz by tying traditional aspects together with modern day innovation.
Furne One Fashion
FUSING CULTURE & COUTURE
From Dubai to Scottsdale designer to the stars, Furne One of Amato Haute Couture has made his mark with celebrities such as Nicki Minaj, Katy Perry, and Heidi Klum. With captivating fashions embodying the strong, sexy, and unafraid essence in every piece of wearable art, we shell shocked Scottsdale by designing, marketing, and piloting all P.R. and publicity, showcasing the impeccable craftsmanship, quality, and attention to detail in every aspect of his Spring 2012 Collection, resulting in our annual Fashion-A-Ball event with a serene thrill only Furne One can provide. Covering every aspect of the spectrum for the Amato Haute Couture brand, we brought a new era of fashion to Scottsdale exemplifying the culture, romanticism, and gothic imagery that truly make Furne One one-of-a-kind.
A CARMA CULTURE
There’s variety, then there’s Deegie’s Carma. Inspired by true shopping enthusiasts and women self-defined as chic trendsetters, Deegie’s Carma was built upon and conceptualized to be Scottsdale’s ultimate destination for fashion and style. The triple threat retail-salon/spa-café brings together all things that excite women and make them feel good. Based on these founding principles of innovation and uniqueness, we wanted to magnify Deegie’s Carma as the town square of pampering and fashion. For us, it was about painting a picture that Deegie’s Carma was more than a destination, it was an environment infused with cosmopolitan cool suited for a recreational shop paradise.
NOT YOUR TYPICAL WALK IN THE PARK
Starting from the ground up, the branding and campaign strategy surrounding Parc Central transformed the restaurant & lounge into a modern-rustic hot spot for food aficionados looking to delve into a blend of traditional Americana and new-age internationalism. Creating strategies and brand awareness as well as the designing of all marketing materials, we created an unparalleled platform of branding. While staying true to the international nature of Parc Central, our logo captures the true global essentialism of the restaurant that will sure lead others to follow in our footsteps.
TAKING YOU THERE
Creating a fashion division in its own, J Group Media has envisioned, created, and produced some of the biggest fashion events in the southwest. Using all elements of the fashion industry we have worked on local, national and international scales with designers ranging from Los Angeles to New York all the way to Dubai. We coined the term ‘destination fashion’ by bringing the most unparalleled events to Arizona, creating more than just an event, but a Fashion Destination unbeknownst to any other company.
OUR LATEST CREATIONS
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NEVER STOP CREATING
J Group Media is an Advertising and Public Relations Firm that builds its reputation on creativity, dedication and professionalism filling a void in traditional marketing. J Group Media offers services such as identity development, graphic design, social media, media buying, publicity and event marketing. This agency is responsible for executing some of the most buzzed about advertising campaigns in the Southwest. Additionally, J Group Media has produced and marketed the most exclusive events in collaboration with the most widely known local, national and international brands. Having the ability to increase awareness of high-end business or products through its extended list of media outlets is what separates this firm from all the rest.